Most people looking for an electrician have a problem right now: a breaker that will not reset, a dead outlet, a panel that needs replacing before the house sale. They search on a phone, open two or three sites, and call the first one that looks trustworthy and answers. Your website has to win that thirty seconds.
1. Put the phone number everywhere
A tap-to-call number in the header of every page, as text (not an image). If you take emergency calls, say so next to it, with the hours you actually answer. If you do not, say that too — it saves you calls you cannot take and customers time they do not have.
2. Show you are licensed and insured
Homeowners increasingly check. Put your licence number on the site — in the footer at minimum, and on the about page — along with the state or authority that issued it and the fact that you are insured. Add it to your structured data as well, so search engines and AI assistants can confirm it too.
3. A page per service
One “Services” page with a bulleted list does very little. Give each job you want more of its own page:
- Panel upgrades and replacements.
- EV charger installation.
- Whole-home and partial rewiring.
- Generator and battery hookups.
- Lighting, indoor and outdoor.
- Troubleshooting and repairs.
- Commercial work, if you do it.
Each page should say what the job involves, who it is for, whether a permit is usually needed, roughly how long it takes, and — if you are willing — a starting price or “free estimates”. Real photos of your own installations are worth more than any stock image.
4. Service-area pages that say something
If you work across several towns, list them on the home page and in your structured data. Separate pages per town can help, but only when each says something true and specific — the kind of housing stock, local permit quirks, typical response times. Fifty near-identical pages with the town name swapped are a well-known spam pattern and tend to hurt more than help. We wrote more about this in service-area pages that actually work.
5. Make quoting easy
A short quote form: name, phone, address or town, the job, and how urgent it is. Optional photo upload helps for panels and damage. Say how quickly you reply, then reply that quickly. Do not ask for anything you will not use.
6. Reviews and proof
Link to your Google reviews and show a few real ones on the site with the customer’s permission. Add trade association memberships and manufacturer certifications (for EV chargers or generators, for instance) where you have them. Before-and-after photos of panel work are persuasive and easy to take.
7. Speed and mobile
Your customer may be standing in a dark kitchen on one bar of signal. The site should load in a second or two on mobile data, with the number visible before anything else has finished loading. Heavy sliders, autoplay video and pop-ups work against you here. Our guide to how fast a local business website should be has the numbers to aim for.
8. Get found in search and by AI
- Each page gets its own title, like “EV charger installation in Boise — Smith Electric”.
- LocalBusiness or Electrician structured data with your name, phone, hours, service areas and licence, matching the page.
- Your Google Business Profile filled in completely, with the same details.
- Crawlers for AI assistants not blocked — see how to get recommended by ChatGPT.
9. Keep it current
Prices change, you add EV work, a crew member leaves, you stop serving a town. Each of those makes your site a little more wrong. Curb builds electrician sites around this — your licence, hours and service areas kept as one record that feeds the site, its llms.txt and facts file, and the structured data search engines read — and you change them by text. See websites for electricians.
