Blog

How websites actually get found

No growth-hacking, no listicles. What we learn auditing and rebuilding sites, written so you can act on it whether or not you hire us.

Buying guide

Curb vs hiring a WordPress agency

What a local business actually buys from a WordPress agency versus Curb: a free site check up front, published prices from $29 a month, and changes through portal chat or your own AI — not tickets and retainers.

Sep 20, 2026 · 7 min read

Industry

AI website for plumbers: flat monthly price, changes in portal chat

Curb builds plumber websites with a page per job and town. Free site check first, migrate or rebuild, changes via portal chat or your own AI that usually ship within the hour. From $29/mo.

Sep 19, 2026 · 6 min read

Local SEO

Why your contractor website doesn't show up on Google

Five reasons local service sites stay invisible in search, and what each one actually costs you in missed jobs.

Aug 12, 2026 · 6 min read

Industry

The HVAC website checklist for emergency season

What a heating and air site has to do in the four seconds before someone calls the next company on the list.

Aug 4, 2026 · 5 min read

Performance

How fast should a local business website be?

What Core Web Vitals actually measure, what a good score looks like for a service business, and why photos are almost always the problem.

Jul 24, 2026 · 5 min read

Industry

Storm pages: the roofing content that only works if it is fast

After a hail event, the claims window is short and the searches are specific. Here is what the page has to say.

Jul 17, 2026 · 5 min read

Local SEO

Service area pages: the work most local sites skip

How to build pages for every town you cover without producing the thin, duplicated content search engines throw away.

Jul 8, 2026 · 6 min read

Industry

Why people leave your law firm website without calling

Four things a frightened person needs from a firm site in ninety seconds, and what most firms put there instead.

Jun 30, 2026 · 6 min read

Buying guide

What a website should cost a local service business

The four common pricing models, what each one really costs over three years, and where the hidden charges live.

Jun 20, 2026 · 7 min read

Industry

The neighborhood page is the only agent SEO that still works

Every agent in your market has the same brokerage template. Local knowledge, written down, is the one thing that cannot be copied.

Jun 9, 2026 · 5 min read

Local SEO

Your Google Business Profile and your website are one system

The listing gets the impressions and the site closes the job. Here is how to make them agree with each other.

May 29, 2026 · 5 min read

Industry

What a med spa website should look like

This is an industry sold on taste. Here is how the site earns the same trust the room does.

May 20, 2026 · 5 min read

Industry

What a dental practice website actually needs

New patients ask two questions before they call. Most practice sites answer neither.

May 11, 2026 · 5 min read

Industry

Three seconds: what drivers look for on an auto shop site

Are you open, do you work on my car, and how soon can you take it. Everything else is secondary.

Apr 28, 2026 · 4 min read

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