Quotes for the same site range from nothing to twenty thousand dollars. The spread is not about quality — it is about who is doing the work and who keeps doing it after launch.
The four models
- 1.Do it yourself on a site builder: $20–$40 a month, plus every hour you spend on it instead of running jobs. The site is only as good as the weekend you gave it.
- 2.A freelancer: $2,000–$6,000 up front. Good ones are excellent. The risk is what happens in month seven when they have moved on and you need a page changed.
- 3.A local agency: $5,000–$20,000 up front, then $100–$300 a month for hosting, then $95–$150 an hour for changes. The up-front number is not the number.
- 4.A subscription build-and-run: a flat monthly fee that includes the build, hosting and changes.
The hidden cost is change
Every business we audit has the same story: the site was fine at launch, then the hours changed, then a service was added, then a photo needed swapping — and each one was a quote and a two-week wait, so eventually nobody bothered. Three years later the site advertises a service you stopped offering and lists a technician who left.
Price the changes, not the build. That is where the money and the decay actually are.
What we charge, and why we publish it
$29 a month for a single-location business up to ten pages, $59 a month for multi-location or heavier service-area builds, annual prepay at $290 and $590. Hosting, SSL, forms and a monthly amount of Curb AI edits included, with unlimited edits through your own AI; moving an existing site as it is adds a one-time migration fee. The plan is assigned by the shape of your business, not negotiated, which means the person who asks for a discount and the person who does not pay the same price.
Questions worth asking anyone you hire
- What does a change cost, and how long does it take?
- Who owns the domain and the content if we part ways?
- What is the mobile PageSpeed score you will deliver, in writing?
- Will there be a page per service and a page per town, or one of each?
