The mark
A four-petal figure drawn from two intersecting quarter-circles. It reads at 16px and at billboard size, which is the whole point of it.
The wordmark
Lowercase, tight, geometric. It is a drawn asset, not a font setting — never retype it.
Palette
Near-black and deep greens, with one bright orange doing all the signalling. Colour carries hierarchy here; we do not use borders to separate surfaces.
Curb orange
#FF5C00
The brand colour. Primary buttons, links, active states.
Ink
#0D100F
Page background. Everything sits on this.
Stone surface
#1A1613
Secondary surface and section washes.
Stone raised
#231D18
Raised surfaces and cards.
Hairline
#2A2320
Borders and dividers, used sparingly.
Sage
#60917E
Status only — live, applied, success.
Bone
#F6F6F6
Primary text on dark.
Grey 300
#CDCDCD
Body text on dark.
Grey 500
#A9A099
Meta, timestamps, captions.
Typography
One typeface does almost all the work. Silkscreen appears in exactly one place — the headline statistic — and nowhere else.
Primary
Geist
Weights 300–700. Headings run tight at -0.03em tracking; body sits at 400 with generous line height. Numbers in tables use tabular figures.
Light · Regular · Medium · Semibold · Bold
Accent
Silkscreen
Reserved for the hero statistic. It is a punctuation mark, not a voice — used twice on a page it stops working.
Voice
Plain
We write the way you would explain something to a contractor standing in a driveway. No jargon, no growth-speak, no exclamation marks.
Specific
Numbers over adjectives. “Live within the hour” beats “lightning fast.” If we can’t verify a claim, we don’t make it.
Unhurried
No countdown timers, no fake scarcity, no pressure. The offer is the same today as it is next month, and we say so.
Usage
Do
- Use the wordmark on ink, deep green, or a photograph dark enough to hold it.
- Keep clear space of at least the height of the “c” on every side.
- Scale the wordmark proportionally — the SVG is the source of truth.
- Write the name as “Curb” in prose and lowercase “curb” only inside the wordmark itself.
Don’t
- Don’t recolor the mark outside the palette on this page.
- Don’t add a drop shadow, outline, gradient or bevel.
- Don’t stretch, rotate, or rebuild the wordmark in a system font.
- Don’t place the light wordmark on a light background — use the dark one.
Downloads
SVG only — it scales, and it is the format we design in.
Questions about using the Curb name or marks, or need a different format? Get in touch. Please don’t alter the marks or imply a partnership we haven’t agreed to.
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