You spent a year on the lighting, the chairs, the products and the towels. Then the website went up on a template with a stock model on it, and it undercuts all of that in about two seconds.
Price the menu
The single most-requested piece of information on any aesthetics site is what it costs, and the most common answer is “call for pricing.” Publish it. The clients who leave over the price were never going to book; the ones who stay arrive pre-qualified and easier to convert.
Show real results, carefully
Before-and-afters from your own treatment room outperform anything licensed. They also carry obligations: written consent, consistent lighting and angle, and claims that stay within what the treatment actually does. Get the consent in writing and keep it filed.
Name the provider
Who performs the treatment, what they are licensed to do, and how long they have been doing it. In an industry where the news occasionally features an unlicensed injector, credentials stated plainly are a competitive advantage.
Make booking one tap
The button should open your real scheduler, pre-set to the treatment the visitor was reading about. Every extra step between the page and the calendar costs you appointments — and a link to a login screen costs you nearly all of them.
Let the design carry the brand
Type, colour, spacing and photography should look like your space feels. This is the one industry where a website that looks like everyone else's is actively expensive.
